Venvy

Projections

Admin access only.

Scenario
Organic growth · Light social media · No paid marketing
📈 SA Market Projections

Venvy Revenue & P&L
3-Year Forecast

Based on R69/month subscription + transaction fee model. Adjust the assumptions panel to explore different growth paths. All figures in ZAR, incl. VAT where applicable.

M2
Cash break-even
—
Year 1 revenue
—
Year 3 revenue
94%
Gross margin
📈
Y3
—
Year 3 revenue
💵
Y3
—
Y3 EBITDA
🏢
Y3
—
Active merchants Y3
⚡
Y3
—
Platform GMV Y3
8
Merchants needed to
break even (bootstrapped)
M2
Projected cash break-even
month (base growth)
R404
Contribution margin
per merchant/month
94%
Gross margin
(industry: SaaS-level)

Revenue & EBITDA (36 months)

Monthly Cash Flow
EBITDA proxy, ZAR
Merchant Growth
Active merchants per month

Annual P&L Breakdown

Line item Year 1 Year 2 Year 3

Monthly Cash Flow — Year 1

MonthMerchantsRevenue Fixed costsWABA EBITDACumulative

Unit Economics per Merchant

🔴 Bear merchant

🟠 Base merchant

🟢 Bull merchant

Key Risks & Mitigations

HighLow merchant GMV
Merchants transacting <15 orders/month drop revenue to R232/merchant. Target active sellers, not aspirational ones.
MediumWABA cost increase
SA conversation rates have risen before. Even at 2× current rate, WABA is <10% of revenue at scale.
MediumMeta API policy risk
30-product catalogue cap already in place. Mitigate long-term by building a web checkout fallback.
LowVAT registration
R1M threshold hit ~Y2 Q1 (base). Already pricing incl. VAT on the R69 subscription. Minimal disruption.
MediumMerchant churn
5% monthly churn materially reduces steady-state base. Offset with onboarding quality — active stores don't churn.
LowCompetitor pressure
No direct SA WhatsApp-native commerce competitor with this stack. IP moat in full-stack integration vs. single-feature tools.
ⓘ  Model assumptions: R69/month subscription incl. VAT. Billing starts when a merchant shop goes live, and the first live month is free. Venvy transaction fee mirrors payment processing fee (~3.7% effective avg across credit card, EFT, Capitec Pay). Courier fees are 100% pass-through. No setup fee. Tax at 28% SA corporate rate. All amounts in ZAR. Float interest earned on merchant payout funds held for the configured hold period at the configured annual rate (base: 7% p.a., 2-day hold).